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That frustration is part of what Australian founders Eri Stewart and Lucy Hosken are trying to solve with Yootopia, a new AI powered fashion discovery platform currently preparing to launch. Their premise is less about giving an algorithm even more control over what you buy and more about allowing you to build your own fashion universe in the first place.

Less than a year old. In that time, Eiloni has already been worn by Sammy Robinson, Dekota Thompson and Sam Guggenheimer and Ella Squire.

Launching a beauty brand in 2026 is one thing. Launching one people genuinely haven't seen before is another. That's what first drew me to So Topical. The Australian beauty brand was founded by Sophie and Francesca "Cesy", who met while working together at Seoul Tonic. Sophie was scaling the wellness brand, while Cesy was leading its social and marketing strategy. After years spent building someone else's business, the pair began asking themselves a simple question: if they w