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FRANK
LET'S BEA
MEET THE AUSTRALIAN FOUNDERS BEHIND SO TOPICAL
Launching a beauty brand in 2026 is one thing. Launching one people genuinely haven't seen before is another. That's what first drew me to So Topical. The Australian beauty brand was founded by Sophie and Francesca "Cesy", who met while working together at Seoul Tonic. Sophie was scaling the wellness brand, while Cesy was leading its social and marketing strategy. After years spent building someone else's business, the pair began asking themselves a simple question: if they w
LETS BEA FRANK
BEAUTY | BY BEA
FASHION | BY BEA
CULTURE | BY BEA
THE LATEST
LETS BEA FRANK
LETS BEA FRANK
LETS BEA FRANK
LETS BEA FRANK
MEET THE AUSTRALIAN FOUNDERS BEHIND SO TOPICAL
Launching a beauty brand in 2026 is one thing. Launching one people genuinely haven't seen before is another. That's what first drew me to So Topical. The Australian beauty brand was founded by Sophie and Francesca "Cesy", who met while working together at Seoul Tonic. Sophie was scaling the wellness brand, while Cesy was leading its social and marketing strategy. After years spent building someone else's business, the pair began asking themselves a simple question: if they w
LETS BEA FRANK
21 hours ago
WHY I ALWAYS COME BACK TO LIVED IN BLONDE
I've been colouring my hair since I was 14. Like a lot of girls, it started with babylights. Then came the brighter appointments, the toner, the face framing pieces, the endless Pinterest boards of blondes that looked effortless but definitely weren't. Somewhere along the way, my hair became part of my identity. I'd always been blonde, just different versions of it. Over the past year, though, I started wondering if it was time for a change. The internet was full of rich brun
LETS BEA FRANK
22 hours ago
FORGET COLOUR THEORY, THESE ARE THE COLOUR COMBOS THE FASHION GIRLS ARE LOVING
Fashion's relationship with colour has shifted. Instead of relying on tonal dressing or predictable monochrome, designers and street style stars are embracing combinations that feel slightly offbeat on paper but completely right in practice. Burgundy meets pistachio, powder blue softens bubblegum pink, and rich olive becomes the new neutral. The result is colour that's less intimidating and far more wearable proof that the best outfits don't always follow the colour wheel. Bu
LETS BEA FRANK
22 hours ago
MAYA NEAGLE
EPISODE 16
LISTEN NOW
BEAUTY
LETS BEA FRANK
LETS BEA FRANK
LETS BEA FRANK
LETS BEA FRANK
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THE FRANK EDIT
FASHION
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LETS BEA FRANK
CULTURE
LETS BEA FRANK
LETS BEA FRANK
01
02
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06
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