FRANK

Less than a year old. In that time, Eiloni has already been worn by Sammy Robinson, Dekota Thompson and Sam Guggenheimer and Ella Squire.

Launching a beauty brand in 2026 is one thing. Launching one people genuinely haven't seen before is another. That's what first drew me to So Topical. The Australian beauty brand was founded by Sophie and Francesca "Cesy", who met while working together at Seoul Tonic. Sophie was scaling the wellness brand, while Cesy was leading its social and marketing strategy. After years spent building someone else's business, the pair began asking themselves a simple question: if they w

I've been colouring my hair since I was 14. Like a lot of girls, it started with babylights. Then came the brighter appointments, the toner, the face framing pieces, the endless Pinterest boards of blondes that looked effortless but definitely weren't. Somewhere along the way, my hair became part of my identity. I'd always been blonde, just different versions of it. Over the past year, though, I started wondering if it was time for a change. The internet was full of rich brun